Pawwltu — identity first. ecosystem second.
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Building the animal identity layer…
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Identity first. Ecosystem second.

A name
for every
animal.

India’s pets and community dogs move through life with no formal record. Pawwltu starts one layer below every pet app: a verified living identity for every animal.

Not another marketplace. Not another booking tool. The identity layer that makes care, recovery, city data and the Pet OS buildable.

Indiabuilt for owned pets and community dogs
One IDowner · health · location · status
Pet OSthe layer every service can run on
Layer 01Verified animal IDthe record that follows the animal for life
Layer 02Care operationsvaccines, ABC, medical history and lost alerts
Layer 03Municipal datastreet-level visibility for city animal management
Full visionPet OS Indiacommerce and services only after identity exists
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01 — The problem

Invisible in
plain sight.

A pet can be loved and still have no portable record. A community dog can be cared for every day and still be invisible to the city.

No verified owner. No health history. No vaccination trail. No ABC status. Care gets trapped in WhatsApp groups, notebooks and memory instead of following the animal.

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homeless cats & dogs in India
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estimated stray dogs need city-level visibility
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formal identity layer across the care chain
02 — The living ID

One scan.
A whole identity.

A QR + NFC tag opens a verified record: name, photo, guardian, location, vaccination, ABC status, medical history and recovery actions.

For owned pets, it becomes a trusted health and reunite profile. For community dogs, it becomes the missing operational layer for caretakers, vets, NGOs and municipal teams.

Owner or caretaker mapping
Vaccination & ABC programme status
Medical and treatment history
Location and last-seen context
Tap-to-reunite lost & found
Free to scan, trusted by design
Street readyDesigned for rain, dust, low light and everyday Indian conditions.
Public scanAnyone can help without needing an app or prior account.
Living recordThe identity grows as care events are added over time.
How it works
01

Identify

Owned pets and community dogs get one verified profile instead of fragmented care notes.

02

Operate

Scans, vaccines, ABC follow-ups, sightings and treatments update the same record.

03

Scale

When identities accumulate, cities and partners finally get a usable animal data layer.

03 — The Pet OS

The layer everything
else can run on.

Pawwltu is not trying to win one pet-care category. It is building the identity infrastructure that lets the whole category work.

FoundationAnimal identity registry

Verified profiles for owned pets and community dogs, built for India from day one.

OperationsCare and recovery system

Vaccines, ABC, sightings, lost alerts and treatment history move with the animal.

InfrastructureMunicipal data layer

Cities, RWAs and partners get visibility into the animals already living in their streets.

What runs on top

Once identity exists, the ecosystem becomes buildable: care, commerce, welfare, city operations and insurance can all reference the same record.

Pet Parent App
Community Dog Care
Provider OS — vets & NGOs
Lost & Found network
Municipal corporation dashboard
Insurance, commerce & impact
3 layers
registry, operations and ecosystem
2 worlds
owned pets and community dogs together
1 record
shared by owners, vets, NGOs and cities
Provider OS model
Registrytagged animals
Healthvaccines and treatments
Recoverlost and found flows
Municipal layerAhmedabad → Mumbai
ABCsterilisation follow-up
Bitesincident visibility
Wardsstreet-level population data
04 — The principle

Fix identity,
then build the ecosystem.

Pawwltu’s thesis is simple: if the animal has no identity, every later product is working on broken ground.

Give the animal a record first. Then care can coordinate, cities can measure, vets can act faster and families can find their way back.

“A name is the first data point of care.”

01Pets

A portable record for ownership, health, recovery and emergency care.

02Strays

Community dogs become identifiable, trackable and careable at scale.

03Cities

ABC, bites, disease and ward-level visibility move from guesswork to data.

04Market

Services, insurance, commerce and welfare can build on trusted identity.

Pilot the layer

Build the animal
identity graph.

Pawwltu is pre-product and building with serious early partners: pet parents, feeders, vets, NGOs, RWAs, municipal teams and investors who understand infrastructure.

Ahmedabadfirst city focus for pilots
Mumbaiexpansion market in view
B2Gmunicipal SaaS and data layer
Owned petsTrusted identity

Portable health, ownership and recovery record for Indian pet families.

Community dogsCare map

Location, caretaker, ABC status and incident history for street animals.

InstitutionsCity OS

Municipal corporations, RWAs and NGOs coordinate from one operational layer.